People are usually surprised to learn when I tell them that even though MOM’s typical store footprint is about 1/4 the size of a typical Whole Foods store, our average purchase is about 20% higher. Our customers buy much more per shopping trip.
Why? Because our customers by and large buy ingredients to make meals for the week, rather than buy the meals themselves. MOM’s keeps growing, but trends are heading in the opposite direction, as modern culture’s priorities shift and people’s lives become more hectic.
When I was a child, the sounds and smells of an active kitchen were very comforting. I would sometimes visit the kitchen to see what was going on. I don’t remember a single instruction from my mother about how to cook, but somehow I learned, seemingly through osmosis.
My family ate together multiple times per week. This brought a routine to my otherwise confusing and unpredictable childhood. I learned much about current events. My father in particular loved to debate with my older siblings at the table, so I learned how to think critically. Such benefits have been well-documented.* I was lucky in that my mom had the opportunity to stay home and chose to sacrifice her career and apply her organization skills and good work ethic for the direct benefit of her family.
It is not easy cooking meals and eating together as a family. It takes planning, time, work, and the courage to say “no” to a world around us that is speeding up. Today, I admire not only the stay-at-home parents who make such sacrifices, but also the incredible dedication of families with 2 working parents who are still able to pull off this feat. Food and The Family are such important parts of some of our lives- and I feel that MOM’s has become an outpost for those people whose priorities are becoming increasingly less mainstream.
*[I believe some of these statistics are somewhat unscientific, however… eating dinner together might be more of a symptom (vs. a cause) of a family who has other qualities and values that are beneficial to children- like a 2-parent household, an emphasis on structure, good priorities, working one well-paying job instead of 2 low-paying jobs, etc.]