When I was a teen, I remember driving with my dad past a shopping center that was being renovated on Powder Mill Rd. in Beltsville. The old pizza place had changed ownership and the center had a different mix of tenants. I exclaimed to my father- “I don’t like change.” He replied, “I know you don’t.”
As an adult, my feelings about change have changed- I am now usually energized by it, excited for what the future holds.
Pertaining to MOM’s, I have noticed that whenever there is any change, there are always some who truly do not like it.
When we expanded our College Park store, we added 42% more shelf space and widened our aisles from 5 1/2′ to 7′. Some people hated it, exclaiming that we were “all about the dollar and I no longer support MOM’s”. They didn’t like the layout because they felt “trapped”, even though our longest aisle was about the same size of a typical grocery store’s aisles. We even heard complaints that now the aisles were too wide.
As we get ready to move our Rockville store and offices, I am already hearing discontent from some customers- “I like the old place. Bigger is not always better.” “I worry that you’re going to lose the personable service when you move.” “I’m sad that you’re moving.”
Seth Godin, a marketing guru who we follow here at MOM’s, once said that “Fear is feeling failure in advance.” I think some of us are wired to have lots of anxiety about change. People who know me well can attest that I am on the other side of the spectrum- that I don’t worry enough about things, that maybe I’m even reckless at times.
For me, it’s almost always “Full Steam Ahead.” That’s the way I am wired.