Jim Collins just came out with a good business book called “Great By Choice.” He discusses testing business concepts- likens such tests to firing bullets instead of cannonballs. That’s pretty much how we operate here at MOM’s- we cautiously test our ideas before deciding to roll out any initiatives on a larger scale.
We’re about to fire a bullet- and you heard it here first!
It’s called The Naked Lunch. We are moving our Rockville store and central offices in April- to the intersection of Nebel St. and Randolph Rd., less than a mile from our existing store and offices. At this new location, we will have a lunch/juice counter. It is going to be super healthy, super crunchy, and super good.
It’s a low risk endeavor for us. With all of the staff from our central offices and store located there together, The Naked Lunch will at least serve as an employee cafeteria if it’s a flop with our customers. If it’s successful, we will indeed launch a cannonball and roll this concept out to as many existing stores as we can- and probably to just about all of our future stores.
Only time will tell how good our aim is…