Many retailers do extensive research when picking locations. Not me. I use more of my “gut feel”. I look primarily at the demographic density, competitive landscape, and road/travel patterns.
Most of our stores are in odd locations. I remember when I picked the site for our Jessup store, all I heard was “Nobody goes on that side of 95” or “You’re opening across from a prison- surrounded by truckstops?!?” The Jessup location turned out to be one of our best.
On the other hand, when I picked the site for another store, everyone thought it would be our best store because it was finally in a “real shopping center”. Turns out, it has consistently ranked last.
Choosing a location is not a science. Even after we open, we have a difficult time knowing for sure why one store is more successful than another. Lots of theories, but that’s about it.
So, on the eve of Herndon’s opening, we at MOM’s are all very excited, yet a bit tense, as this grand experiment called “MOM’s” continues.